Introduction to my New Campaign Project

As part of my GCSE Media Studies Double Award we have to create a campaign to promote a Healthy Lifestyle amongst people from developed countries, and in particular the UK.

The brief specified that this campaign was to be created on behalf of 'OneStep21'. The campaign can be as widespread as we desire and is specified as "your own region, area or community" and that it is our own "choice of target audience".

We have to create our own promotional products across a variety of media platforms. We have to choose two types of media from the following list:

• Print and Electronic Publishing
• Moving Image
• Radio
• Web-based Technology

Throughout the duration of this project I will post regularly on this blog to keep you updated on what we are doing.