Decisions, Decisions, Decisions

For my project I am working in a group of four people, Katie Smith, Chloe Bridger and Annabel Grocock. Although we work together on each project on the production of this we have to create our own research and planning individually.

Primarily we brain-stormed any potential target audiences and analysed each target audience for potential lifestyle problems that could be improved using 'small steps' as specified by the brief. After a large amount of considering of the individual target audience's and product available we decided to target our project towards 'Young Professionals'.

Next we decided to focus on the media platforms that Young Professionals are most in contact with. This is what we decided upon:

• The majority of Young Professionals will live in London and travel via the tubes on their way to work. As they are in contact with tube stations on a regular basis we decided that a billboard poster along the inner station of the tubes would be appropriate so that as they wait for the tubes they are instantly in contact with this product.
• We will design a webpage targeted at Young Professionals that will include tips on achieving a healthy lifestyle, exercise ideas, good exercise and saving money. There will also be a variety of 'How to...' Guides. We feel that a webpage would be appropriate to our target audience as they are on computers both at work and at home so will be exposed to this platform on a regular basis.
• We are going to mock up the creation of an iPhone and a Blackberry app as a lot of young professionals have smartphones such as these and then they can use this technology on the go without having anything extra on them.
• We will create a Facebook Page for our promotion as well. We find that this would be effective because a lot of young people go onto facebook on a regular basis so will notice this. As one person 'likes' the page on Facebook they could invite all of there friends. If each of those then invited all of their friends then that would be 100,000s of people in a very short amount of time providing an optimum exposure.